AI Enabled Insight Discovery for Practitioners
The Insight for Successful Brand Innovation & Creative Excellence
AI Enabled Insight Discovery for Practitioners
The Insight for Successful Brand Innovation & Creative Excellence
About BionicX
Value-Creating Insight Discovery
BionicX creates data-guided experiences that brings brands closer to their consumers.
We help agency and client-side practitioners to make value-creating discoveries faster, crafting high-quality insights and concepts that make brands more appealing to their audiences—and more valuable to their shareholders.
The BionicX suite of tools is designed to support experts, speeding up their work using proven methods and principles for uncovering powerful insights that expands practitioner capacity while strengthening outcomes.
Unlocking Trapped Value
Data holds the key to growth, but only for those who know how to unlock the insights hidden inside it.
We’re surrounded by data—there’s more of it than ever before. But turning that data into meaningful insights that excite boardrooms and drive real commercial results? That’s where the magic happens, and it’s not something everyone can do.
To stay connected with your audience and ahead of the curve, deep, actionable insights aren’t just nice to have—they’re essential.
Insight and AI Enablement
BionicX is a breakthrough insight discovery system, combining over 20 years of hands-on expertise in insight generation with cutting-edge AI data engineering from industry-leading specialists.
It’s designed to accelerate insight discovery, giving you the depth and detail you need to make confident decisions.
We know how to put AI to work for practitioners—empowering you to do more, faster.
BionicX Products
DigSitesTM
High-quality insights from real-world user experiences to drive Product and Comms development up to 90% faster.
DigSites uses a proven, AI-enabled discovery process to uncover hard-to-spot emotional hotspots and weak signals in raw data. It’s a game-changer for finding fresh opportunities at scale, helping practitioners move further, faster. Deliverables in just 5 days.
Use DigSites to tackle challenges across innovation, loyalty, and communication.
**COMING SOON** i2i
i2i (Insight to Idea) turns audience tensions and jobs-to-be-done into compelling big-benefit ideas, all grounded in genuine insight.
i2i is all about aided imagination—speeding up the ideation phase by acting as both a practitioner and category expert. It transforms consumer problems into initial “Sparks” and develops them into fully-formed big-benefit idea statements. Deliverables in just 5 days.
i2i helps brands bridge the gap from problem to solution, bringing objectivity and clarity to a pivotal moment in the innovation process.
Concept DNA
The essential building blocks for winning innovation concepts.
Concept DNA takes early-stage ideas and delivers precise, data-backed guidance to bring captivating concepts to life—up to 75% faster. Deliverables are ready in just 5 days.
You’ll get a fresh perspective on big benefits, along with advice on key product attributes, features, formats, and even materials and design credentials. As standard, we also provide guidance on claims that resonate with your target audience.
About The Team
Passionate Practitioners
Passionate Practitioners
Passionate Practitioners
David, our Founder and CEO, is an accomplished innovation practitioner and Breakthrough Innovation author.
His passion for creating advanced capabilities for surfacing insight in real world experiences has won industry awards and, in the case of StarMaker (Emotion Analytics capability), was acquired by Accenture.
At BionicX, David has led the development of a practitioner toolkit for the discovery of new iconic stories, enabled by tuned AI, that unlock brand value.
Commercial Focus
Passionate Practitioners
Passionate Practitioners
BionicX are masters of uncovering actionable, commercially driven insights.
Their principles for insight discovery have been recognised by manufacturers and retailers as leading the field in creating category impact stories for their clients.
The BionicX Advisor Network assembles deep practitioner knowledge, Chief Commercial and Chief Product advisors, plus tech and scale up mentorship from those who have already built from a similar position.
Human & AI Enabled
Passionate Practitioners
Human & AI Enabled
Bionicx brings together a powerful combination of 20+ years of human insights practitioner skills, extensive data analytics knowledge and the latest perspective on the application of AI to our industry.
We have direct experience of founding AI-Enabled Insight consultancies, and have hands-on knowledge of how to develop and deploy the latest Tuned AI and LLM advances on a range of insight and innovation problems that practitioners require answers to.