BionicX DigSitesTM
DigSitesTM
Faster Insight on Brand Experiences for less Budget .
Use DigSites for Innovation, Comms Activation, Loyalty or other Topic-based insight projects.
Insight Discovery
DigSites uses a proven insight discovery methodology, enabled by AI, to identify emotional hotspots and weak signals in data from target audiences that forge fresh opportunity.
DigSites complements practitioner work and other research activities to build confidence and evidence into the direction of parallel workstreams at the speed to influence decision making.
*COMING SOON* BionicX i2i
Insight to Idea Spark
i2i (aka "Insight to Idea") Translates audience tensions and jobs to be done into captivating big benefit ideas.
i2i is about "aided imagination"
helping teams cross the chasm from problem to solution, adding objectivity and impartiality to a critical juncture in the innovation process.
**MORE DETAILS COMING SOON**
Approach
Deliverables
To accelerate the ideation phase, working as both a practitioner and a category expert to transform consumer problems into part-solutions and further into articulated big benefit idea statements.
Our approach pay homage to the principles described in James Webb Young’s “A Technique for Producing Ideas” for idea sparking and strengthening against resonating insights.
Deliverables
Deliverables
Bionicx i2i delivers :
Sparks : simple articulations of new ideas, as might would appear on a Post-ItTM Note
Delivery : 50 Idea Sparks
PLUS
Statements : Big benefit idea statements rooted in insight and brought to life with some reference to usage or reasons to believe.
Delivery : 30 Idea Statements
BionicX Concept DNA
Concept Development
Building innovation concepts objectively and with a relentless focus on a strategic audience is challenging, especially when there are often competing organization agendas and priorities.
Time constraints only create further challenge.
Approach
Deliverables
Concept DNA pieces together
the essential building blocks of a captivating innovation into an actionable, testable proposition.
Concept DNA assembles and strengthens Insight and Idea statements into a resonating concept message, then brings it to life with insight on key considerations for aesthetics, design, and the required claims to engage prime prospect audiences.
Deliverables
Deliverables
Concept DNA deliverables include a fresh perspective on big benefits plus advice on essential product attributes, features, formats, even materials and design credentials. Guidance on claims that connect the innovation to target audience is also delivered as standard.
Delivery : 15 Concepts + details